Returning packages is a hassle that nobody wants to deal with. Unfortunately DHL has a scheduled pickup service that isn’t as popular as it should be.

Problem

The only thing worse than breaking up with a partner is the time-old tradition of having to pick up your stuff from their apartment after you have moved out. Do they still have feelings? Will there be a new girl there already? How can I make them jealous of me? How the hell am I going to get my favourite jeans back?

Insight

DHL has pick-up service that doesn’t enough attention than it deserves. You can set a date, time, location and DHL will come and get your stuff from you. How might DHL promote this service in a funny, but effective way?

Solution

The Break-up Pick-up service. A group of ultra-handsome-muscular-instagrammable men that you can send to your ex’s to get your stuff back. Not only will you get to see the look on your ex’s face as “your new friend” immasculates him, but you’ll also get to see your favourite sweater again in your possession.