Background

EIS.de is Germany’s top seller in adult and is known as the place online for the greatest deals with items being reduced by up to 90%. However their social media posts are limited due to Facebook’s strict community guidelines. So how does EIS.de promote some of their best sales without resulting to the usual email marketing tactics?

Insight

Facebook has many reasons why a post can be taken down:

• Suggested Sexuality
• Suggested Nudity
• Actual Nudity
• Female Nipple
• Graphic Content
• Partial or Full Buttocks

As a result this restricts EIS.de as a legitimate business from posting images of products because it would go against Facebook’s ad guidelines.

Idea

EIS.de will use these strict guidelines as a promotional tool. By posting actual product images for a (very) limited time sale. By posting images that break varying degrees of the Ad Guidelines listed above it will only be a matter of time before it is reported and taken down. As long as the post stay live on Facebook, so does the sale of that product.

This gives our followers even more incentive to take advantage of the deal. Because as soon as the post is gone, so is the deal.