Problem
They say that as soon as you find out you are pregnant you should be looking for a Hebamme and applying for Kitas.
Being pregnant is hard work. Being pregnant these days in a major city is is even harder. With a growing number of young people starting families, it becomes more and more difficult setting yourself and your family up for the future. Finding a Hebamme, Hospital, and a Kita are all very time consuming and stressful endeavours. They say that as soon as you find out you are pregnant you should be looking for a Hebamme and applying for Kitas. This should not be the case.
Insight
Techniker Krankenkasse has a vast network of reputable health professionals, but not many know how to take advantage.
Techniker Krankenkasse has a vast network of reputable health professionals that anyone in the TK network has access to. To help ease the stress of expectant parents, TK will open up this network for any family planning on having a child. By connecting with Hebammes and Kitas, TK will be able to say which ones will be available when you will need them the most. All you need to do is get pregnant.
Idea
A pregnancy test that unlocks the Techniker Krankenkasse’s partners the moment you find out you’re pregnant.
When you test positive the test will reveal a code to unlock all the answers to questions you will have. A portion of the TK website and all its pregnancy related services will be unlocked for you. Hebammes and Kitas that are part of the TK network will have their schedules synced with TK. So instead of spending your days calling a list of every Kita and Hebamme in the city, the list comes to you. And all you have to do is apply at the click of a button.
