Microsoft

Microsoft & Intel wanted to promote their 2in1 Laptop/Tablet hybrids. With the software of Microsoft and the power of Intel they wanted to show the two worlds in which the hybrids and their users live. Power and Creativity all in one device. So with that we found three people that personified Microsoft & Intel’s three core products. A Student by day and Rapper by night. A World record holding mountain athlete who is also a CEO. And an artist who surfs and rides BMX’s. These are our personalities
These are their devices. And this is their world