BMW Aftersales

ALLES AUSSER AUTOS

The launch campaign of the BMW online store. BMW was going to be combining three different online stores into one. One store for Lifestyle, Car Accessories, and Aftersale Parts. A website that sells everything BMW. Except the car. Different motives show different accessories and parts for each target market. Car seats and bikes from the accessories catalogue for family trips or various luggage items from the lifestyle catalogue for the businessman.