This project turned out to be a big learning experience for me, and hopefully everyone else involved on the project. There are several ways to make a mistake on a project, and looking back I think we did them all. The final product might have made the client happy, but I believe there are many ways in which this project could have been improved.
The ROI for the adventure academy was high, especially considering how low the budget was. But there were opportunities that were missed throughout the campaign out of sheer lack of attention to detail. Many instructions for the bloggers were never passed on - leaving the campaign hashtags almost non-existant. I learned a lot from this project, and I look forward to putting those lessons into practice.