Concept & Design

BMW Aftersales

Alles Ausser Autos

Project Details

Client: BMW Online Shop

Art Director: Robert Luciani

Copywriter: Lothar Hackethal

Copywriter: Christian Everhardt

The brief was for the launch campaign of the BMW online store. BMW will be combining three different online stores into one. One store for Lifestyle, Car Accessories, and Aftersale Parts. A website that sells everything BMW. Except the car.
That was the concept. To show and tell people that they can buy everything expect the car on the new BMW E-Shop. Different motives show accessories and parts for different markets. Car seats and bikes from the accessories catalogue for family trips or Various luggage items from the lifestyle catalogue for the businessman.

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