I was challenged with the task of redesigning the website for the world's most iconic toy. After many discussions with the client, we settled on a wordpress solution. Something that the client can maintain by themselves on a relatively small budget.
The result was a fully responsive wordpress site that please the client so much they used our design for the German site as the basis for other markets. Just don't ask why there are break-dancers. That was the one thing we couldn't talk the client out of.